Do not dillute reseller brands with GoDaddy branding
When I joined the GoDaddy reseller program in 2003, it was after 3 years of research, and the winning feature was the separation of the GoDaddy branding by using the Wild West Domains brand, which only sold through resellers and seemingly did not compete with our own brands.
That turned out not to be true, since the Domains Priced Right brand was often 'mistakenly' used instead of the actual reselling brand. This has always been contrary to a "White Label" reseller program and constitutes GoDaddy's own breach of reseller agreement.
However, this brand mix-up only continued to grow and misrepresent us, as GoDaddy was sold and thereafter. In the past 2 years, I have realized a slow improvement and concerned effort to not step on and dillute reseller brands, and I do commend those in charge of this unnecessary accidental attacks on our brands. But, this is a constant battle for you and brand dillusion continues to pop up as if done on purpose, and does remain a constant.
Now, please understand that I am not trying to place blame, but this exists as an ongoing issue for the both of us. And it is not necessary. It is still an issue that requires great improvement and certain aspects of this problem only grow.
The act of putting all resellers under the GoDaddy banner has itself created a crucial brand mistake. Now, when we log into our Super Reseller and Pro Reseller control and administration panels, we are faced with GoDaddy branding marketing. This is absolutely inappropriate for any "White Label" management system, or even any authentic "Reseller" program.
As value added resellers, we provide the personal touch and selling experience that you cannot. Even though I may use your tech support system, which I do, I still show up at customer locations in order to personally provide sales, setup, software and configurability consulting. As designers, developers, marketers, optimizers and professional webmasters, etc... we offer extra personalized services and expertise that you cannot. On top of this, we take sole responsibility for our advice and leadership, even when we ourselves have to call support for the answers and educate our client accordingly.
Therefore, that being only a couple of points that assert how inappropriate GoDaddy marketing appear anywhere, among many others that only make good common branding sense, these points further underline how irresponsible your branding efforts have become by showing your logo on our control panels, and dumping us off on the GoDaddy website (instead of our own designated store home), when you know full well that we are providing direct contact and personal consulting for our design, development, marketing, optimization, administration and/or digital life education services.
Simply by placing a foreign brand logo within our brand dillites the GoDaddy brand. This is intellectual property protection 101.
What you fail to realize is that you undermine not only your reseller efforts, you undermine mine by demoralizing my effort, stealing away my branding efforts, not simply as a brand and intellectual property professional, but also as a reseller, as I visit my clientele and customer and they see GoDaddy branding over my control and administration panels.
Email branding is also a constant issue. Then, there's the fact that upon a customer signing up with my reseller services, they are immediately spammed with GoDaddy marketing offering 30% off, or some such offer, trying to snipe them away from my personal and professional sales effort. Have you no conscience, really? That is just plain underhanded betrayal.
Don't get me wrong, a great majority of my customers already know that I am reselling GoDaddy or Wild West Domains, but that is because my Super Reseller store was setup to market to internet professionals and web designers, etc... and these are my peers and friends. I know what they want, and GoDaddy does not deliver it.
However, to drive home my point, I sold myself a basic reseller program back in, I think, 2012 in order to expand my reach and market my services beyond my fellow professionals. Unfortunately, the brand issue was so apparent at the time that I could not even dare to offer or market anything, to do so would actually sell my own service short because your brands we're all over the place. And even though I know this brand clean-up is underway, I do not have a complete reseller program that I can market. You don't provide it.
Now, I apologize that this is a long and complicated issue, and I appreciate your work trying to create a good reseller program again, I even hope that once again it will rise to the level of greatness. I also apologize because you may well be taking offense to my critical observations as an intellectual property professional. But branding involves EVERYTHING you do, and how you treat everyone, not just a few.
By diluting my brand with your own, you make my brand ineffectual, and can you imagine how difficult and offended these labeling mistakes make your resellers, who are your partners, and are not your competition.
I have tried to be as polite as possible, give you constructive criticism, not just now, but always, and I do wish it wasn't so highly un-nerving, that GoDaddy has dropped the ball. Realizing this and owning up to your mistakes though, is really the only way to approach a solution.
Please treat us and our marks with the same respect you obviously feel are due your own: "No license or right under any Copyright, patent, Trademark, Service Mark or other proprietary right or license, except the limited Trademark license provided below to Basic and Pro Resellers, is granted to you or conferred upon you by this Agreement." --from your reseller agreement, but the capitalization has been corrected because not capitalizing the terms 'Copyright', 'Trademark', 'Service Mark', actually make that statement mean something else, legally.
This isn't just my reputation on the line here, my brand, past brand and possible future brand investments that are on the line, here, this is very much about your brand and the damage you are doing to yourself by not offering the great reseller package you once did.
Thank you for reading and taking this criticism to heart. I know it is hard to hear, but you must listen or you will just hurt the GoDaddy brand in your incidental attack on ours.
I understand that this has been an issue in the past and GoDaddy is working on providing a better white label experience. We are continueing to push for better experience and if you encounter an issue where you are seeing GoDaddy brand, please reach out to support to report. They will get it to the appropriate team to fix the issue. We work to find any and all issues before deployments but if you encounter them, please report them to support to be taken care of.