The Issue With The GoDaddy Brand
There are a wide variety of issues with the GoDaddy Brand. Among the most harmful to it is the spam. Not just the email spam, though that is relentless, but the fact that GoDaddy does so much cross selling and interpromotion really slows down a technician or creative professional that knows what he needs, gets it for the best price possible at a reliable source, and moves on to the next task in his list.
The GoDaddy program is built on web spam. "Hey, these other domains are a good match with that one..." Before you hit checkout, you have to wade through **** offers for stuff you don't need (it may not be *, but that's what it looks like when it's unnecessary stuff constantly in the way of getting stuff done).
Sure, a reseller provides that personal sales job that GD just cannot. But that's not all we do. I market to the pros that cannot stand always having to look for a * GoDaddy coupon for everything before they buy. GoDaddy wastes the time of professionals.
So I try to shut off your web spam cross selling. That is the buffer that was Wild West Domains.
Except, GoDaddy has betrayed that buffer. Now, we don't log into a WWD RCC, we log into a blatantly branded GoDaddy fiasco. Now, when I go to give that professional touch, if I dare resell them GoDaddy and provide tech support in person (which you bet, I DO), they will readily see that I am reselling the GoDaddy poduct and realize they can just get all this stuff from GD. That branding was done with dilerate intent to undermine our sales.
Furthermore, the GoDaddy brand will follow-up my DomainHostmaster customer's purchases with an offer to save 30% on more GoDaddy branded products in an email... NOT a Domain Hostmaster spam email, not even a Wild West Domains spam email, but because I NEVER do email marketing and NEVER WILL, GoDaddy seems to think it can step in and follow up with all of my sales.
Theres are plenty more reasons why web professionals that are aware, bypass GoDaddy. Wild West Domains was that buffer that allowed us to sell GoDaddy products and services to those people UNDER OUR OWN BRAND, but GoDaddy doesn't want that.
The White Label reseller agreement has been ripped up and thrown in our faces.
Does my business fail on GoDaddy's incompetence in realizing that they tore up our partnership, goodwill and best business/marketing practices? GoDaddy wouldn't care if it did, but no, it will not. Because GoDaddy betrayed our brands and the Wild West Domains brand, as well as their own honor, I have found other solutions.
And make sure that you understand that even though the Wild West Domains brand was the best white label reseller package in 2003, it is no longer even close to being good. I don't even think I have anything to market because I wind-up marketing GoDaddy by their design.
Sure, I will continue until the store doesn't do well, but I have nothing I can market because the new ownership at GoDaddy doesn't understand how important it is to build and work hard at maintining trust as a business responsibility.
But that is just the issue. GoDaddy fights bad rep with a wealth of advertising. It isn't even good marketing. GoDaddy thinks the brand is all, but it doesn't realize that the brand is not a logo, the brand is every single thing a business does, how it treats its employees, its resellers, its customers, its clientele, its website visitors, its vendors and suppliers. The brand is the reputation you get from the community you serve.
Now, admittedly, GoDaddy has done quite well, it doesn't need me, and it shouldn't, it is a global corporation serving millions, my customers don't matter to them, most have left GoDaddy on purpose anyway because of their lack of professionalism, so GoDaddy probably looks at them as if they are GoDaddy rejects.
But as a brand, GoDaddy is sewing seeds of disention itself by removing the Wild West Domains buffer and plastering their logo and green brand color everywhere it SHOULD NEVER HAVE GONE.
You have removed so much from the white label reseller agreement simply out of aspirations of brand greatness, but the logo, the Kawasaki racing green color, these are not brands, your reputation is how you are branded, the logo is just a quick reference to it.
The fact that you installed this utility as a facility to listen and reach your resellers is a good first step. But whether or not you take this harsh criticism about your obvious mistakes is another matter. You can just use it as a sounding board to let us vent, think that will allow us a way to get it out of our system, or you can be honest with yourself and your company about how you have weaponized marketing and the user interface in order to use the same big data guerilla marketing tactics that Facebook is still lying about, and start thinking about what you are doing, how you are treating people, what is moral and right, and what is just bending ethics.
There is only one answer here, and it is: HONESTY.
And there is no way you can look at me in the eye and maintain a straight face and say "We have never tried to snipe your customers or conducted unfair business practices with you.
Obviously, it doesn't take much to conduct espionage on your own reseller, but the fact that you think you should when we had a partnership and I gave a personal and professional touch should have been enough for you.
So, just think about what is going on here. A wacko Pres that lies and deceives, colludes with Russia whom helped him get elected (right, he's innocent until proven guilty, except he acts so gulty and has absolutely no credibility or humanity in him). Facebook, Twitter and Google all were weaponizing big data and funneling people with **** guerilla marketing tactics, using cow herding user interfaces, taking advantage of customer user experiences ON THEIR BRAND.
Do you think we do NOT associate all this stuff with them, the same way you are geurilla branding GoDaddy to your own peril?
You have A LOT to think about. Your logo is not one, but your brand and how you do or do not empower your reseller sales force is one.
I am personally making much better money reselling for others now, the way WWD used to, with honor in an environment where their brands NEVER SHOW, not even accidentally. The partnership is clear, but it is the simple mention of company partnerships in a contract. All my name servers bear my brand names.
Don't worry, it's OK to fail. The important thing is to realize you tried something, it was wrong, the action hurt the brand, and that you can reverse it and go back to conducting business honestly and treating us with honor and respect as business partners.
Or you can try to just keep using us to both our detriment. But I have a plan for my business, and you are only hurting the reseller side of things.
I see that you have posted a couple times about GoDaddy a whole and I feel it best to touch base with you directly.
This forum is meant to be a place for resellers to suggest feature enhancements. For these larger issues on GoDaddy strategy, i think it is best to have a one on one conversation.